A tasty trip around the world
Simply reading about where your favorite product (to be) comes from was yesterday. We now take you on our interactive and culinary journey.
More than three question marks are probably written on your face when you discover a world map instead of products on our homepage. Have we given up the dried fruit business and become a tech company? Don't worry! We are still passionate about delivering your shelf-stable food to your home, but we want you to be a part of their previous journey and become even more transparent.
To learn exactly what the map can show you and what you can find out about our products with a simple click, here comes the tutorial. Let's start from the beginning. The starting point is a world map with different sized and colored circles and lines that all lead to the last stop of all products before they make their way to your home: The KoRo Hometown Berlin.
So, upside down, if you follow the lines back, you will end up in a place of origin marked with a circle. The size of the circle gives you an indication of how high the weight of the products imported since the end of 2018. The larger the circle, the higher the weight.
Also, you should not ignore the color, because the darker, the higher the percentage of products in our store that come from this country. If you now move the mouse over a circle of your choice, the total weight as well as the total number of products imported from here will be displayed. The color code corresponds to the category legend above the map and the length of the color varies depending on the imported weight from this category.
Try it out right now to make the concept more tangible. Hover your mouse over the circle of the United States.
You'll see at a glance that we imported a total product weight of 110.32 tons from here, which is divided among 26 items from the Nuts, Dried Fruit, Accessories, Snacks and Cooking Ingredients categories.
Here, products from the nuts category take the most weight. A closer look is worthwhile, because not always the most weight is also equivalent to the most products.
From Sri Lanka, for example, we ship from the category breakfast the most load, but only the item coconut water. From the dried fruit category, on the other hand, we ship four products from Sri Lanka, but they weigh less overall.
But back to the United States example, because there is much more to discover on our culinary world tour. Click on the circle and you will become a true KoRo expert as we transparently show you the individual items we have imported from the United States since the end of 2018. These are sorted by descending weight of the respective total import of goods that has ever taken place.
Here you can navigate yourself if you are only interested in the top items of the respective country or if you want to see the total number.
The United States example shows that 14.26 tons of cranberries sweetened with pineapple syrup were delivered to us by ship. Here, too, it is worth taking a closer look, because even the small ship icon can be changed.